LA Choppers — Minimum Advertised Pricing (MAP) Policy
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🖨️ PrintScope & Coverage
Resellers include dealers, retailers, catalogs, and internet retailers (“Resellers”) marketing LA Choppers products to U.S. end users. This policy applies to any product listed on the current MSRP Schedule published by LA Choppers on its dealer portal or website. Items not listed are not subject to MAP.
MSRP Schedule & Updates
- Advertising any covered product below the posted MSRP is a MAP violation.
- LA Choppers may update the MSRP Schedule at any time; updates are effective upon publication.
- This policy does not set maximum advertised prices; advertising above MSRP is permitted.
Core Guidelines
What counts as “advertising”?
Any public price display, including: print, flyers, emails, digital ads, social posts, product pages, collection grids, comparison widgets, and SEO snippets. In-store signage visible only to walk-in customers is exempt.
Prohibited practices
- Displaying prices below MSRP.
- “Call/Email for price,” “Add to cart to see price,” or similar obfuscation.
- Strikethroughs or hidden/suppressed price elements that imply sub-MSRP.
- Bundles (covered + non-covered items) advertised below the cumulative MSRP.
- Including LA Choppers in storewide %-off promos without clearly excluding the brand.
Permitted flexibilities
- Resellers may advertise at or above MSRP.
- Loyalty, military, or frequent-shopper discounts applied at checkout (non-public) are allowed.
- Coupons valid for future purchases are permitted if not presented as immediate below-MSRP pricing.
Online & Marketplace Rules (2026-ready)
Web, cart, and feed behavior
- Any price visible to the public counts as “advertised.” Collection tiles, PDP price, compare-at price, meta snippets, and shopping feeds (e.g., Google, Meta) must reflect MSRP or higher.
- Once an item is in a secure cart (private checkout), the transaction price is at the reseller’s discretion.
- Marketplace listings (e.g., eBay) may not show starting/reserve bids or “Best Offer” below MSRP.
- Do not suppress prices or use structured-data tricks to imply sub-MSRP values.
Promotions & Exceptions
Brand-wide promos & temporary adjustments
- LA Choppers may issue temporary MAP modifications or promotional exceptions in writing; all Resellers receive equal access for the stated term.
- Holiday or event promos must either exclude LA Choppers explicitly or adhere to MSRP in all public placements.
Administration & Enforcement
Interpretation, violation decisions, and sanctions are at LA Choppers’ sole discretion.
- Possible actions include: written notice, temporary suspension of dealer privileges, and termination of authorized status.
- No employee or sales representative is authorized to modify this policy verbally or grant exceptions.
- All responses and exceptions, if any, are provided in writing by the MAP Policy Administrator.
Contact & Questions
All inquiries must be submitted in writing:
MAP Policy Administrator
Tolemar LLC / LA Choppers
5221 Oceanus Drive, Huntington Beach, CA 92649
info@lachoppers.com